The path from 0 to 100K users in 6 months

The Crowd’s Line was shifting from being a dedicated mobile app to a multi-channel experience that would drive user adoption. We dramatically simplified and enhanced their user experience across every channel to maximize sign ups and secure key partnerships.

Securing the Path to Expansion

August 2015

To support this new strategic direction, The Crowd’s Line needed us to tell a new story – it became about so much more than just a mobile app or a platform widget for sports predictions, this was the beginning of a new media empire.

Closed on $500K in Seed Funding

Creating the Definitive User Flow

September 2015 – Present

To reach the goal of 100K users in 6 months, we had to tear apart the existing product to test, iterate and perfect a new user acquisition funnel, beginning from a Facebook ad and ending with registration. As a result, we were able to formalize a product management process for the company that scales for any and every one of their partner channels.